One of the most important aspects of digital marketing is lead generation. On the other hand, it is also often the most challenging aspect.
Attracting visitors to your website can be time—and resource—consuming. And, probably the most challenging thing is the fact that along with how consumers evolve, so do we need to constantly change our approaches and tactics.
This is why many businesses choose to work with lead generation companies, which can help in filling in the requirement of expertise, time, and resources. Yet, choosing the right one to work with can also be a challenge. In fact, if they generate the wrong leads, it can actually be counterproductive for your sales team.
With that being said, here we will discuss the best lead generation companies to work with. Yet, before we begin, let us start by discussing the important things to consider when choosing one.
Top 6 Lead Generation Companies
Based on the factors we have discussed above, we have researched numerous lead generation companies that have already established their credible reputation.
We’ve assessed companies with the best qualities of databases, most reliable tactics and methods, and other factors. Based on that, here are our recommendations for the top 6 lead generation companies, in no particular order:
Callbox is a U.S.-based lead generation company with an international reputation, and have helped a lot of big clients globally over the years.
One of Callbox’s biggest strengths is their large proprietary database not only for U.S.-based prospects, but also all over the world. Strategy-wise, Callbox uses a multi-channel approach to generate and nurture qualified leads: from customer profiling to building a marketing automation process to hosting event marketing.
You can have a campaign established as soon as two weeks after you contact Callbox, where you will be given the access to a private CRM and a marketing automation software. This software—the Callbox Pipeline— is cloud-based, so you wouldn’t have to worry too much about installation, which can be hassle if you have a big sales and marketing team.
Another key strength is their algorithmic-based lead nurturing approach where the Callbox Pipeline can analyze prospects’ behaviors and determine the right time to engage them and the right personalized message to connect with them.
A Toronto-based lead generation company with a global-reaching reputation.Nine Peak Media uses various digital marketing channels to generate qualified prospects, but especially focuses on organic lead generation through content marketing and SEO (inbound marketing).
By consistently producing high-quality and relevant content, Nine Peaks Media can help your business in not only generating leads, but also to establish your credibility and online presence. On the other hand, by ensuring these pieces of content are ranking on top of the search engine results page (SERP) for the right keywords, you can get a reliable, sustainable source of long-term traffic.
Nine Peaks Media also emphasize the importance of online reputation management, and provide the service to manage reviews of your brand and to maintain a positive presence on social media platforms.
Vsynergize has been one of the top lead generation companies in more than a decade, and especially focuses on using various available channels to generate the best possible quality leads to their clients.
One of their specialties include data-mining for custom-tailored customer databases where clients can get qualified prospects. Vsynergize then will use various verification method to ensure the clients get the best possible fit according to their buyer persona.
Providing various outsourcing services from data cleansing to appointment setting, Vsynergize can be a good choice if you are looking for a one-stop digital marketing and outsourcing service.
TechnologyAdvice is also a full-service digital marketing agency and marketing tools provider with lead generation as one of their core services.
One of the key qualities of TechnologyAdvice is their huge proprietary database of over 45 million customer contacts from all around the world. Which, when paired with their sophisticated data mining tools, can ensure a great source of qualified leads for any businesses.
Technology advice will use different lead generation and lead nurturing methods according to the client’s needs, from telemarketing to social media marketing to SEO, as well as automating some of your marketing processes
Netline specializes in using content marketing and content syndication to generate more leads through inbound approaches.
Content syndication, is a nutshell, is publishing content on your business’s behalf on third-party sites to get more leads and backlinks to your own site. This approach can be very effective especially for businesses that can capitalize on content and inbound marketing.
Besides content-focused strategies, Netline also offers various other marketing methods from account-based marketing to funnel acceleration to programmatic advertising solutions to generate more prospects.
A one-stop lead generation service that will suit especially businesses with an existing content marketing presence.
CIENCE is a San Francisco-based lead generation company with a global reputation, and called their business PAAS, People-as-a-service.
The idea behind PAAS with CIENCE is combining human intelligence and creativity with digital approaches including A.I. and machine learning to research, generate, and nurture new prospects. So, their service will focus around dedicated, personalized staffing to grow your business, according to your needs.
CIENCE divides their services into two: outbound and inbound SDR (Sales Development Resources), and will work together with you from researching your needs and your ideal audience’s behavior to developing strategies to actually generate the prospects you need.